Blue Cross Launches SmartShopper tool for comparing healthcare |

Blue Cross Blue Shield of Louisiana customers who are ages 18 or older, with the exception of those covered through the Federal Employee Program, can access Smart Shopper. The tool is also available to Blue Cross network providers.

“As healthcare costs keep rising, our members want greater transparency so they better understand the price differences for various procedures,” said Brian Keller, Blue Cross senior vice president and chief marketing officer. “Our customers on high-deductible plans, on which they are paying a higher portion of costs out of pocket, could really benefit from SmartShopper. If they take some time to shop and compare costs of medical services and procedures, they can save a lot of money.”

As with any medical service, customers should follow their doctors’ clinical guidance when deciding what types of care they need.

Financial incentives for smart shopping will be piloted for groups in a future phase of SmartShopper. Blue Cross will continue adding more information to Smart Shopper to give customers easy access to details on healthcare pricing.

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Blue Cross Launches SmartShopper tool for comparing healthcare.