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Book: Monetizing Data – A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers | Stephan M. Liozu & Wolfgang Ulaga

This book focuses on the topics of data monetization and of the value-based pricing of data-driven offers. The authors introduces a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and to apply the principles of value-based pricing. They present options in digital pricing models and practical guidelines on how to deploy them.

Readers will learn:

  • The various monetization and value creation models for data-enabled offers
  • The 8 steps of the data monetization framework
  • The best practices in designing differentiated data-enabled offers
  • The value-based pricing of data and options in digital pricing models
  • Business model implications of switching from ownership to consumption model

Authors:

Stephan M. Liozu and Wolfgang Ulaga

Learn more here:

Book: Monetizing Data – A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers : PricingHub – Resources.