BRAUN: Surge pricing made Monday’s power failure even worse | Toronto Sun

This came from Lyft Communication Manager Campbell Matthews:

“Due to the winter weather and the power outage, there were more people requesting Lyft rides this morning than there were drivers to provide them. We monitored the conditions, communicated with drivers, and encouraged them to get on the road. Still, this heightened demand caused some areas to experience prime time pricing, which serves to incentivize drivers to head to areas with increased demand. We did everything we could to ensure that there were enough drivers available to help people move around safely and conveniently. As always, safety is our top priority.”

And this came from Uber spokesperson Susie Heath:

“During times of high demand, fares increase (via an algorithm) to help ensure a driver is always nearby, and that people can get rides when they need one.  And with upfront fares, riders see the actual fare they’ll pay before they request a ride, and they are notified when fares are higher than normal directly in the app.

“Without our dynamic pricing model, our experience and data demonstrate that you wouldn’t have been able to find a reliable ride via the Uber platform. As a result of our pricing system, we were able to bring out more drivers this morning compared to an average Monday in December 2017. For example, from 9-10 a.m., the number of drivers on the road increased by nearly 20%, meaning more people could get to where they needed to go.”

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BRAUN: Surge pricing made Monday’s power failure even worse | Toronto Sun.