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Brock books going head-to-head with Amazon | St. Catharines Standard

Brock University is writing a new chapter on textbook prices.

The school’s Campus Store is not only lowering sticker prices on some textbooks to help students’ budgets, it’s stacking those prices against ones on Amazon.ca.

“We’re really excited about it. We’re already getting a lot of favourable comments on our Twitter site,” said Campus Store director Dan Lewis Wednesday.

“At the end of the day, students just want to get the textbooks they want, feel they’re getting a fair price and make it as easy as possible. And that’s what we’re trying to do.”

Starting Aug. 18, students will be able to go to the Campus Store’s website, look up their course book lists and see the prices compared to those on Amazon.ca.

If the competitor’s price is better, they can click a link and buy from that site.

“Our goal in all cases is to match or at least come close, and then it’s at the discretion of the student where they want to buy it.”

It’s a bold move, but one Lewis said is being done to ensure the Campus Store is price-comparable with online sites.

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Brock books going head-to-head with Amazon | St. Catharines Standard.