OnDemand WTP Pricing Research

California Burlington Coat Factory Deceptive Pricing Class Action Settlement | Top Class Actions

Burlington Coat Factory of California LLC has agreed to settle a class action lawsuit alleging it used deceptive “Compare” reference prices on price tags which led customers to believe they were receiving a bargain over the same merchandise sold at other retailers.

If you purchased items from a Burlington Coat Factory store in California or purchased products online and had them shipped to a California address from July 1, 2011 through Jan. 26, 2017, you may be entitled to benefits from the Burlington Coat Factory class action settlement.

According to the Burlington Coat Factory class action lawsuit, the “Compare” price tags may have been higher than the actual prices for the same items at other retailers. The plaintiffs claim that Burlington failed to disclose what the “Compare” price actually referenced and therefore failed to provide an accurate basis for consumers to compare prices and products sold at Burlington with those sold at other retailers.

The plaintiff asserts Burlington violated various California laws by using false, deceptive or misleading comparative reference prices on price tags of merchandise sold in California and by failing to inform consumers about its pricing practices. This conduct is also a violation of the Federal Trade Commission Act, according to the Burlington Coat Factory class action lawsuit.

Read complete article here:

California Burlington Coat Factory Deceptive Pricing Class Action Settlement.

Post a Comment

WP-SpamFree by Pole Position Marketing