Can Apple Win Customers With $700 iPhone In 2018? | Dazeinfo

The Wall Street is abuzz with rumours of Apple Inc. (NASDAQ:AAPL) facing the worst quarter in the history as neither the price of iPhone X nor the specification of iPhone X could pull customers to the Apple Stores. It is estimated that Apple could manage to sell only 8 million iPhone X during Q1 2018, resulting in the unprecedented sales decline in just a few months of the launch. Apple might have seen it coming and that’s the reason Tim Cook and team is restlessly brainstorming to arrive at a magical figure they could tag the upcoming iPhone with and see people falling for it, like 2015.

According to the report by Steven Milunovich of UBS, Apple may be juggling with two pricing strategies for the next generation of iPhone. The first strategy allows Apple to price tag the next generation of iPhones with $750 and more, while in the second scenario Apple will have to cut down at least $50 from the proposed price of iPhones as suggested in the first strategy.

While it’s too early to be conclusive about the exact price of iPhone scheduled for the launch in late 2018, one thing is quite certain – Apple will not play below $700 arena for any of its upcoming iPhones.

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Can Apple Win Customers With $700 iPhone In 2018? – Dazeinfo.