Captain Cook to set sail for Rottnest Island | Business News

“Capacity has been an issue for the island – with more competition comes greater capacity, and with greater capacity and competition comes a downward pressure on pricing, which is also an issue.

“Rottnest is an iconic tourism destination; the ‘selfie with a quokka’ is going mad at the moment and we can add to that.”

Mr Ellison said SeaLink invested more than $6 million per annum into promoting the island destinations it travelled to and had built up connections with travel agents across Australia and the world.

“That’s where we believe we can actually grow this market,” he said.

“The more people that use our service means the average cost comes down and we can put more specials into the market … it’s dynamic pricing like the airlines do.”

Mr Ellison said SeaLink had a further five vessels it could potentially add to the Rottnest route in the future, if there was adequate demand.

Scheduling and pricing for Captain Cook’s Rottnest service will be released closer to the start of operations.

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Captain Cook to set sail for Rottnest Island | Business News.