OnDemand WTP Pricing Research

Carmakers get pricing wrong as models crowd market | Business Standard News

Car manufacturers launched more than a dozen new vehicles in last five quarters in an effort to grow sales. But not everyone was able to get the pricing right. The result: price corrections to push sales and remain in the market. Pricing strategy and its execution is getting trickier for players as the market gets crowded with more products.

The first major pricing error came about a year ago from market leader Maruti Suzuki after it launched its first crossover, S Cross, in August last year. This was also one of the most expensive products from the company. But within a couple of months of the launch, there was a sizeable discount of up to Rs 90,000 on the S-Cross. Maruti Suzuki admits it went wrong on the pricing of the 1.6 litre variant. In January this year it slashed prices by Rs 2 lakh on an average.

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Carmakers get pricing wrong as models crowd market | Business Standard News.

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