OnDemand WTP Pricing Research

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On-Demand Value-based Pricing Research with PriceBeam

On-Demand Value-based Pricing Research with PriceBeam

Pricing, Marketing, and Finance teams struggle to capture fresh, reliable, and actionable willingness to pay data. PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers customers’ willingness to pay for any product or service so you can optimize prices for all market segments GLOBALLY.  Responses in as little as […]

8 Characteristics of a Successful Price Increase | PriceBeam

8 Characteristics of a Successful Price Increase | PriceBeam

This is the time of year when many companies are planning or executing price increases for the new year. Some are successful and reap considerable improvements in profitability. Others have difficulty in making the price increase stick. And others simply fail to implement a price increase. Over many years working in the pricing industry, I […]

Looking for Dynamic Pricing News and Thought Leadership?

Looking for Dynamic Pricing News and Thought Leadership?

Search through our ever growing database of top pricing articles and other resources about Dynamic Pricing … You can also find the latest on other “Hot Topics” in the news such as Freemium, Price Discrimination, Price Transparency, Pricing Psychology, SaaS and Surge Pricing to name a few via the drop down list added under the “News” navigation […]

Pricer’s Points: The Power of Psychological Pricing | Rodger Buyvoets

Pricer’s Points: The Power of Psychological Pricing | Rodger Buyvoets

My last article was on various persuasion strategies and how to influence your shoppers. One of the most influential elements in persuading your customers is through pricing. This varies per culture, but I’ll describe one of the most used strategies to increase (online) sales from a behavioural economic perspective. There are hundreds of different pricing […]