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Support Value-based Pricing with WTP Market Research Globally from PriceBeam

Support Value-based Pricing with WTP Market Research Globally from PriceBeam

Pricing, Marketing, and Finance teams struggle to capture fresh, reliable, and actionable willingness to pay data. PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers customers’ willingness to pay for any product or service so you can optimize prices for all market segments GLOBALLY.  Responses in as little as […]

8 Characteristics of a Successful Price Increase | PriceBeam

8 Characteristics of a Successful Price Increase | PriceBeam

This is the time of year when many companies are planning or executing price increases for the new year. Some are successful and reap considerable improvements in profitability. Others have difficulty in making the price increase stick. And others simply fail to implement a price increase. Over many years working in the pricing industry, I […]

No Sacred Cows | Strategic Pricing Solutions

No Sacred Cows | Strategic Pricing Solutions

The year 2016 is almost over.  All businesses should reflect on what has worked, and what has not worked; and they should be prepared to adjust in 2017.  That evaluation should include reviewing the results of decisions made regarding pricing strategies and tactics.  Equally important, the evaluation should be rigorous and thorough, and there should […]

Blending Generics in Your Product Lineup | Strategic Pricing Solutions

Blending Generics in Your Product Lineup | Strategic Pricing Solutions

After getting raked over the coals by Congress earlier this year, Mylan is preparing to release a generic version of their EpiPen, Mylan To Start Selling $300 Generic EpiPen Pack Next Month.  The price of the generic will be roughly half the price of the brand name EpiPen.  That raises obvious questions like, “How will […]

Announcement: Launch of the Pricer’s Points Blog Series

Announcement: Launch of the Pricer’s Points Blog Series

The Pricer’s Points Blog Series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific pricing technology, product types or industry, or geographic complexities, strategies, and tactics. The following are examples of types of thought leadership that will be showcased in this blog series: Pricing Strategy […]