Pricer’s Points

Pricer’s Points: The 8 do’s and don’ts of dynamic pricing | Dimitris Hiotis

Pricer’s Points: The 8 do’s and don’ts of dynamic pricing | Dimitris Hiotis

Dynamic pricing is one of the most exciting topics in the pricing world right now, with digitalization providing many great opportunities for companies to be more responsive with their pricing. But despite its technological underpinnings, dynamic pricing requires strong human oversight directed by a clear strategy. Dynamic pricing is certainly not new, having been pioneered […]

Pricer’s Points: The Burt Lancaster School of Pricing | Mark Ritson

Pricer’s Points: The Burt Lancaster School of Pricing | Mark Ritson

So negotiations began. For six months, Puttnam tried every tactic he knew to reduce the $2 million price tag. Each time, Lancaster reconfirmed his desire to make the film and pointed to the only stumbling block: his $2 million fee. With only days left before filming began, the Local Hero production team admitted defeat and […]

Pricer’s Points: Pricing market research is not always about the price | Bryan Belanger

Pricer’s Points: Pricing market research is not always about the price | Bryan Belanger

What we’ve found over the years doing this work is that pricing in the ICT space is often more art than science, and that customer anecdotes about pricing are often as valuable and instructive to pricing strategy as the market pricing data sets produced. Our approach to pricing research is rooted in interviews with representatives […]

Pricer’s Points: eCommerce & Pricing: Threat or Opportunity? | Thomas Igou

Pricer’s Points: eCommerce & Pricing: Threat or Opportunity? | Thomas Igou

I had the fantastic opportunity to moderate a roundtable discussion on the topic at the 6th Annual Manufacturing Pricing Excellence in Milan and listen to different viewpoints. The one common thread among all pricing leaders in the face of the growth of ecommerce: “we cannot lose control of our prices.” There was no common thread, however, on […]

Pricer’s Points: Pricing research – when to use it and how to improve it | Nicola Warrington

Pricer’s Points: Pricing research – when to use it and how to improve it | Nicola Warrington

There was an interesting article last week in Research Live about the gamification of pricing research arguing that traditional approaches need to be more engaging in order to improve data quality, limit respondent bias and reduce the rationalisation of responses. Improving traditional approaches and respondent engagement can only be a good thing but the underlying […]

Pricer’s Points: Elon Musk pricing strategy email to Tesla dealers – we all can learn from this email | Michael Doyle

Pricer’s Points: Elon Musk pricing strategy email to Tesla dealers – we all can learn from this email | Michael Doyle

In this one email, we have the basis for a pricing strategy framework that you can use to guide your pricing strategy. Key observations: Pricing strategy is CEO concern Pricing strategy and tactics are a primary concern of the CEO and Founder of a $30 Billion company. Jeff Immelt CEO General Electric also reviews pricing […]

Pricer’s Points: Is dynamic pricing good for restaurants and hotels? | Linchi Kwok

Pricer’s Points: Is dynamic pricing good for restaurants and hotels? | Linchi Kwok

According to the theories in classical economics, an equilibrium price of a product will be reached in a free market when supplies meet demands. When supplies remain stable, an increase in demands will result in a higher selling price for the product. Restaurants and hotels offer service products that are perishable in nature (e.g., restaurant […]

Pricer’s Points: The decoy effect: Why you make irrational choices every day (without even knowing it) | Kent Hendricks

Pricer’s Points: The decoy effect: Why you make irrational choices every day (without even knowing it) | Kent Hendricks

The decoy effect describes what happens when, while choosing between two items, a third item is introduced that causes you to switch your preference between the first two items. A few weeks ago, I was at a clothing store trying to decide between two shirts. I liked the way one shirt fit, but I liked […]

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

At some point, every company faces the question of when and how to increase price. For many companies, its an annual exercise. For others, price increases occur many times throughout the year. There are phantom price increases (think of that ½ gallon of orange juice that is now only 59 ounces, but costs the same), hidden price increases […]

Pricer’s Points: Why you spend more when prices end in .99 | Kent Hendricks

Pricer’s Points: Why you spend more when prices end in .99 | Kent Hendricks

I once worked at a company that priced everything with a .95 ending. The bestselling software package was $999.95. Add-on products were $9.95, or $19.95, or $49.95. Everything ended with a .95. It had been this way for more than twenty years. One day, one of the VPs suggested we change all prices to end […]