SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Pricer’s Points

Pricer’s Points: Private labels can be more powerful and profitable than classic brands, enabling richer experiences and faster growth | Peter Fisk

Pricer’s Points: Private labels can be more powerful and profitable than classic brands, enabling richer experiences and faster growth | Peter Fisk

When I want to cook a great dinner at home, I head straight to Marks & Spencer’s food store. M&S’s Cook range of premium quality, organically farmed self-assembly dishes makes entertaining easy. Not only do they bring together all the ingredients, fresh and locally sourced, but there is an instore tasting kitchen and even a […]

Pricer’s Points: The idea of an energy price cap could damage the energy markets | Lord Redesdale

Pricer’s Points: The idea of an energy price cap could damage the energy markets | Lord Redesdale

The recent hikes in energy prices, has led to the government contemplating price caps, because as they have said, the energy markets are not working. This idea was widely derided when Ed Miliband announced the Labour policy of a price freeze out of the blue in 2015. Even though Labour where not likely to be […]

Pricer’s Points: A Question About Pricing Models | Mark Stiving

Pricer’s Points: A Question About Pricing Models | Mark Stiving

“Mark, I was in your pricing class yesterday (I was the obnoxious one wearing a baseball cap) and it was very informative, I learned a lot. “I know you’re very busy, and I apologize for the imposition, but one thing we didn’t go over were different pricing models. For example, in our business we have […]

Pricer’s Points: Dos and Don’ts in B2B Pricing | Stephane Bratu

Pricer’s Points: Dos and Don’ts in B2B Pricing | Stephane Bratu

1. Work on coordinating pricing strategy with product management: Product rationalization is important and it is often the case that a distributor has too many vendors for the same type products (instead of having 3 vendors: good/better/best they might have 5 vendors). As we have seen many times, the distributor’s pricing effectiveness weakens because the purchasing […]

Pricer’s Points: Yo E, how do you deal with the anxiety of pricing… | Eric Hu

Pricer’s Points: Yo E, how do you deal with the anxiety of pricing… | Eric Hu

Anonymous asked: Yo E, how do you deal with the anxiety of pricing a commission/job for a client in person? I tend to avoid agreeing to things in person and I usually ask for 24 hours before I say yes to anything. It takes discipline because sometimes I get anxiety it appears sus to the […]

Pricer’s Points: 4 pricing tactics to boost revenues without increasing price | Alexander Stahmer

Pricer’s Points: 4 pricing tactics to boost revenues without increasing price | Alexander Stahmer

Pricing is not just about having the right price point, but to a large extent also about having the right price perception. Behavioral pricing is an area that provides you with several different tactics on how to communicate price and adjust your offer so that the price looks right.  #1 Offer alternatives and the ‘anchor’ effect […]

Pricer’s Points: Analytics for B2B Price Realization | Bhooshan Wabgaonkar

Pricer’s Points: Analytics for B2B Price Realization | Bhooshan Wabgaonkar

Warren Buffet famously said that “if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business”. However most businesses are facing an ever increasing pricing pressure, possibly due to lack of prayer sessions. The text-book answer to this situation is to increase value delivered to […]

Pricer’s Points: Does it really matter if Amazon eliminates list prices? | Garth Hoff

Pricer’s Points: Does it really matter if Amazon eliminates list prices? | Garth Hoff

Does it really matter if Amazon eliminates list prices? There have been several recent articles focused on the death of list pricing and/or on how list pricing is so deceptive that it’s useless anyway. Here is my take… 1 – This sounds like an overreaction to lawsuits where sellers are manufacturing list pricing that is […]

Pricer’s Points: Is your company going to commit pricing suicide? | Pepe Paez

Pricer’s Points: Is your company going to commit pricing suicide? | Pepe Paez

While we all understand what a price represents few realize the impact of prices in an organization. But pricing is not an occult science or the area of study only for post-graduates and C-level executives. Pricing is everywhere and sometimes it works against the very nature of understanding how to price your products. Why? Because […]

Pricer’s Points: HBR Article Review – Negotiation with Clients You Can’t Afford to Lose | Garth Hoff

Pricer’s Points: HBR Article Review – Negotiation with Clients You Can’t Afford to Lose | Garth Hoff

KEY TAKEAWAYS  1) Change the focus of the customer from seeing themselves as a “strategic account” to you as a “preferred vendor.”  Strategic Accounts try to use their clout to demand extra discounts.  Preferred Vendors provide the best solution for customer needs regardless of price. This is a major shift for most sales colleagues but […]