Pricer’s Points

Pricer’s Points: (10) Win at Print: Knowledge vs. Price | John Roche

Pricer’s Points: (10) Win at Print: Knowledge vs. Price | John Roche

So, you have a printing business and you want to make it a big success. What is the best commercial strategy for you to adopt in order to achieve this goal? Let’s bottom-line it for you: in today’s super competitive printing industry, it is all about the price. It is not always about the cheapest price, but it is always about the […]

Pricer’s Points: Resist Excessive Price Discounting in B2B SaaS – Standing on the Shoulders of Giants | Mrinal (MG) Gurbaxani

Pricer’s Points: Resist Excessive Price Discounting in B2B SaaS – Standing on the Shoulders of Giants | Mrinal (MG) Gurbaxani

As explored in the last post, SaaS companies should learn from their experienced B2B counterparts to strive for value-based pricing and avoid spiralling into a price war. So how exactly does a modern SaaS company stand on the shoulders of these B2B pricing giants? The short answer: Don’t tolerate being treated as a commodity – prove differentiated […]

Pricer’s Points: B2B SaaS Pricing: New dog, old tricks? | Mrinal (MG) Gurbaxani

Pricer’s Points: B2B SaaS Pricing: New dog, old tricks? | Mrinal (MG) Gurbaxani

They say you can’t teach an old dog new tricks, but what about teaching a new dog new tricks? SaaS companies have become the darlings of innovation, embracing the latest technology platforms, new business models and modern marketing strategies – then why are these “new dogs” adopting outdated pricing practices that their traditional industry peers have […]

Pricer’s Points: Navigating Big Data Analytics – “What if’s” in Dynamic Pricing | Tom Bacon

Pricer’s Points: Navigating Big Data Analytics – “What if’s” in Dynamic Pricing | Tom Bacon

Dynamic pricing is highly complex – and sometimes not intuitive.  A significant increase in observed demand for a period may not actually drive a significant increase in forecast demand.  And, many times even a large increase in forecast demand for a higher fare has little or no impact on the seats set aside for that […]

Pricer’s Points: The Power of Corporate Strategy: Amazon and Whole Foods | Mark Stiving

Pricer’s Points: The Power of Corporate Strategy: Amazon and Whole Foods | Mark Stiving

Amazon’s corporate strategy is to be the one-stop shop for retail, and a key part of that is to make sure everyone perceives Amazon’s prices as low. Whole Foods, often nicknamed “Whole Paycheck,” is the opposite of that perception. The winner? Amazon’s corporate strategy. The company has announced it is lowering prices at Whole Foods […]

Pricer’s Points: Pricing Optimization – The business practice most managers love to hate | Gregory Grzegorzyk

Pricer’s Points: Pricing Optimization – The business practice most managers love to hate | Gregory Grzegorzyk

This is the direction of pricing optimization. It’s not that sales executives, marketing promotion managers, sales operations, and merchandising people are idiots. It’s just that the process has become so complex and the competition so smart, that it’s imperative companies apply advanced analytic science to solving the multidimensional challenge of setting the right price, for every customer […]

Pricer’s Points: This Map Ranks The Affordability Of Houses In Major U.S. Cities (Relative To Income) | Anastasia Ivanov

Pricer’s Points: This Map Ranks The Affordability Of Houses In Major U.S. Cities (Relative To Income) | Anastasia Ivanov

Using median income data from the U.S. census and median home prices from Zillow, this map shows how many years of median income it costs to purchase a median house in each of these cities. Based on this calculation, Detroit is the most affordable city because the median home price is only 1.5 times the […]

Pricer’s Points: Buying A Big House Comes With Big Hidden Costs | Anastasia Ivanov

Pricer’s Points: Buying A Big House Comes With Big Hidden Costs | Anastasia Ivanov

You have to consider all the angles before buying a home. While owning big beautiful home might be your dream, the cost of owning one over 30 years can quickly turn it into a nightmare. It’s important not to let short-term decisions impact long-term financial goals like retiring early or saving for your child’s education. […]

Pricer’s Points: Private labels can be more powerful and profitable than classic brands, enabling richer experiences and faster growth | Peter Fisk

Pricer’s Points: Private labels can be more powerful and profitable than classic brands, enabling richer experiences and faster growth | Peter Fisk

When I want to cook a great dinner at home, I head straight to Marks & Spencer’s food store. M&S’s Cook range of premium quality, organically farmed self-assembly dishes makes entertaining easy. Not only do they bring together all the ingredients, fresh and locally sourced, but there is an instore tasting kitchen and even a […]

Pricer’s Points: The idea of an energy price cap could damage the energy markets | Lord Redesdale

Pricer’s Points: The idea of an energy price cap could damage the energy markets | Lord Redesdale

The recent hikes in energy prices, has led to the government contemplating price caps, because as they have said, the energy markets are not working. This idea was widely derided when Ed Miliband announced the Labour policy of a price freeze out of the blue in 2015. Even though Labour where not likely to be […]