OnDemand WTP Pricing Research

Pricer’s Points

Pricer’s Points: How to price – Strategy | Jon Poley

Pricer’s Points: How to price – Strategy | Jon Poley

It seems that strategy is one of the most complex and nebulous subjects and developing a pricing strategy is no easier. To help, as with the rest of the articles in this “How to price” series, here are 5 actionable items to make your pricing strategy work. I’ve drawn on lessons from chess and quotes […]

Pricer’s Points: How to price – Governance | Jon Poley

Pricer’s Points: How to price – Governance | Jon Poley

In my experience nothing works well in pricing without getting governance right – I’ve seen smaller SMEs focus elsewhere and large enterprises assume their corporate governance will cover the specifics of pricing. If you want to be sure you’re not risking a lot or leaving money on the table by then please do read on. […]

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

Pricer’s Points: Five Myths About Price and Discounting | Mark Boundy

I can’t think of any concepts more misunderstood than price, pricing, and discounting. An alarming number of businesses price poorly, losing out on profits as a result. We even teach falsehoods about price at the college level. Let’s discuss five myths about pricing, and its Mr. Hyde alter-ego, discounting. I usually start breathing fire on this topic, so […]

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

More or less one month ago I was at the airport, heading back to Barcelona after having spent some days in my hometown, Ferrara, a little city in Northern Italy. I was very thirsty so I headed to the first bar I saw and ended up spending an excruciatingly expensive price for my half a […]

Pricer’s Points: Create impact with pricing analytics | Loon Lee Spielmann

Pricer’s Points: Create impact with pricing analytics | Loon Lee Spielmann

How can pricing professionals provide value-added business reviews? Generate actionable analytics and insights Provide simulations and impact analysis Price review By combining the right sets of data and KPI, e.g. Price realization with sales data, you might just get a slightly different picture. Price realization provides indication of how well executed prices meet price targets. […]

Pricer’s Points: Pricing Talk on LinkedIn

Pricer’s Points: Pricing Talk on LinkedIn

Keep up with the latest pricing news, events, and other resources via LinkedIn here. Find upcoming pricing training events here. The following are a few of our favorite recent pricing shares and discussions on LinkedIn.                

Pricer’s Points: The 6 things you need to know to price your product/service | Marcelo Ambrosio de Góes

Pricer’s Points: The 6 things you need to know to price your product/service | Marcelo Ambrosio de Góes

Pricing is one of the most relevant components related to the well-functioning of your business. You might remember McCarthy’s 4P’s from marketing: price, promotion, place and product. A good business does the four well, but pricing is easily the most flexible marketing component where you want to spend some time to boost sales and maximize […]

Pricer’s Points: Do you really want to pay extra for all that data? | Avi Chesla

Pricer’s Points: Do you really want to pay extra for all that data? | Avi Chesla

Big data is not only getting big, it’s also getting very expensive. Most SIEM vendors charge customers by the volume of data they handle. This means not only that companies usually end up spending more on protecting their networks than they originally planned, but also that they can’t predict, or budget, their security expenditure ahead […]

Pricer’s Points: Two Cases of Price Hikes! How it matters? | Sunil Singh Rana

Pricer’s Points: Two Cases of Price Hikes! How it matters? | Sunil Singh Rana

Price changes in business are inevitable. However how the companies make their price hike without offending the customer is critical part of business approach which the article highlights People resist change. Acclaimed ace investor Warren Buffet once said, “You can determine the strength of a business over time by the amount of agony they go […]

Pricer’s Points: Getting the right price right |  Loon Lee Spielmann

Pricer’s Points: Getting the right price right | Loon Lee Spielmann

Where there is unique value differentiation, value-based pricing can apply according to customer’s willingness to pay. Where there is little value differentiation, then competitive pricing rules, to get the best price. Where there is no value differentiation, a simple price can be generated with a cost-based approach. However if you are a pricing professional, and someone comes up […]