OnDemand WTP Pricing Research

Pricer’s Points

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

More or less one month ago I was at the airport, heading back to Barcelona after having spent some days in my hometown, Ferrara, a little city in Northern Italy. I was very thirsty so I headed to the first bar I saw and ended up spending an excruciatingly expensive price for my half a […]

Pricer’s Points: Create impact with pricing analytics | Loon Lee Spielmann

Pricer’s Points: Create impact with pricing analytics | Loon Lee Spielmann

How can pricing professionals provide value-added business reviews? Generate actionable analytics and insights Provide simulations and impact analysis Price review By combining the right sets of data and KPI, e.g. Price realization with sales data, you might just get a slightly different picture. Price realization provides indication of how well executed prices meet price targets. […]

Pricer’s Points: Pricing Talk on LinkedIn

Pricer’s Points: Pricing Talk on LinkedIn

Keep up with the latest pricing news, events, and other resources via LinkedIn here. Find upcoming pricing training events here. The following are a few of our favorite recent pricing shares and discussions on LinkedIn.                

Pricer’s Points: The 6 things you need to know to price your product/service | Marcelo Ambrosio de Góes

Pricer’s Points: The 6 things you need to know to price your product/service | Marcelo Ambrosio de Góes

Pricing is one of the most relevant components related to the well-functioning of your business. You might remember McCarthy’s 4P’s from marketing: price, promotion, place and product. A good business does the four well, but pricing is easily the most flexible marketing component where you want to spend some time to boost sales and maximize […]

Pricer’s Points: Do you really want to pay extra for all that data? | Avi Chesla

Pricer’s Points: Do you really want to pay extra for all that data? | Avi Chesla

Big data is not only getting big, it’s also getting very expensive. Most SIEM vendors charge customers by the volume of data they handle. This means not only that companies usually end up spending more on protecting their networks than they originally planned, but also that they can’t predict, or budget, their security expenditure ahead […]

Pricer’s Points: Two Cases of Price Hikes! How it matters? | Sunil Singh Rana

Pricer’s Points: Two Cases of Price Hikes! How it matters? | Sunil Singh Rana

Price changes in business are inevitable. However how the companies make their price hike without offending the customer is critical part of business approach which the article highlights People resist change. Acclaimed ace investor Warren Buffet once said, “You can determine the strength of a business over time by the amount of agony they go […]

Pricer’s Points: Getting the right price right |  Loon Lee Spielmann

Pricer’s Points: Getting the right price right | Loon Lee Spielmann

Where there is unique value differentiation, value-based pricing can apply according to customer’s willingness to pay. Where there is little value differentiation, then competitive pricing rules, to get the best price. Where there is no value differentiation, a simple price can be generated with a cost-based approach. However if you are a pricing professional, and someone comes up […]

Pricer’s Points: Practical Pricing in Action – Rounding Rules | Roger Cole

Pricer’s Points: Practical Pricing in Action – Rounding Rules | Roger Cole

Suppose your company, Hardly Hardware, sells hardware B2B. Hardly Hardware sells to Dealers and Industrial clients. Its product mix is nuts, bolts and fasteners, cut glass, caulks, and lots of full window replacements. What happens when you apply some rounding rules to your prices? Do your Dealers really care if they’re charged $4.84 instead of […]

Pricer’s Points: To Capture Your Value, You Must Communicate Your Value | Tim Williams

Pricer’s Points: To Capture Your Value, You Must Communicate Your Value | Tim Williams

The work and solutions provided by your firm have likely created millions of dollars of value for your clients. How much of that value have you captured? When we leave money on the table, it’s not just because we have under-priced the work. It’s also because we have under-communicated our value. Worse still, we have […]

Pricer’s Points: Subscription Monetization | Felix Krohn

Pricer’s Points: Subscription Monetization | Felix Krohn

The “Subscription Economy” is a term originally coined by Zuora CEO, Tien Tzuo, and since then picked-up by many media, describing a trend throughout most industries where traditional pay-per-products/services offerings are moving toward subscription-based business models and, consequently, transactional revenues are shifting to recurring revenues. This Subscription Economy has emerged due to select changes in […]