Pricer’s Points

Pricer’s Points: The decoy effect: Why you make irrational choices every day (without even knowing it) | Kent Hendricks

Pricer’s Points: The decoy effect: Why you make irrational choices every day (without even knowing it) | Kent Hendricks

The decoy effect describes what happens when, while choosing between two items, a third item is introduced that causes you to switch your preference between the first two items. A few weeks ago, I was at a clothing store trying to decide between two shirts. I liked the way one shirt fit, but I liked […]

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

At some point, every company faces the question of when and how to increase price. For many companies, its an annual exercise. For others, price increases occur many times throughout the year. There are phantom price increases (think of that ½ gallon of orange juice that is now only 59 ounces, but costs the same), hidden price increases […]

Pricer’s Points: Why you spend more when prices end in .99 | Kent Hendricks

Pricer’s Points: Why you spend more when prices end in .99 | Kent Hendricks

I once worked at a company that priced everything with a .95 ending. The bestselling software package was $999.95. Add-on products were $9.95, or $19.95, or $49.95. Everything ended with a .95. It had been this way for more than twenty years. One day, one of the VPs suggested we change all prices to end […]

Pricer’s Points: Pricing strategies in digital era | Kothapalli Prathap Kumar

Pricer’s Points: Pricing strategies in digital era | Kothapalli Prathap Kumar

Pricing is an essential factor of differentiation for retailers along with location advantage. All the stakeholders of retailing have recognized the importance of pricing strategies, have been to redefining the strategy, tactics, and tools for optimizing the pricing strategies. The new digital era of big data, mobile commerce, analytics have changed the pricing strategy dynamics […]

Pricer’s Points: Win at Print: Knowledge vs. Price | John Roche

Pricer’s Points: Win at Print: Knowledge vs. Price | John Roche

So, you have a printing business and you want to make it a big success. What is the best commercial strategy for you to adopt in order to achieve this goal? Let’s bottom-line it for you: in today’s super competitive printing industry, it is all about the price. It is not always about the cheapest price, but it is always about the […]

Pricer’s Points: Resist Excessive Price Discounting in B2B SaaS – Standing on the Shoulders of Giants | Mrinal (MG) Gurbaxani

Pricer’s Points: Resist Excessive Price Discounting in B2B SaaS – Standing on the Shoulders of Giants | Mrinal (MG) Gurbaxani

As explored in the last post, SaaS companies should learn from their experienced B2B counterparts to strive for value-based pricing and avoid spiralling into a price war. So how exactly does a modern SaaS company stand on the shoulders of these B2B pricing giants? The short answer: Don’t tolerate being treated as a commodity – prove differentiated […]

Pricer’s Points: Navigating Big Data Analytics – “What if’s” in Dynamic Pricing | Tom Bacon

Pricer’s Points: Navigating Big Data Analytics – “What if’s” in Dynamic Pricing | Tom Bacon

Dynamic pricing is highly complex – and sometimes not intuitive.  A significant increase in observed demand for a period may not actually drive a significant increase in forecast demand.  And, many times even a large increase in forecast demand for a higher fare has little or no impact on the seats set aside for that […]

Pricer’s Points: The Power of Corporate Strategy: Amazon and Whole Foods | Mark Stiving

Pricer’s Points: The Power of Corporate Strategy: Amazon and Whole Foods | Mark Stiving

Amazon’s corporate strategy is to be the one-stop shop for retail, and a key part of that is to make sure everyone perceives Amazon’s prices as low. Whole Foods, often nicknamed “Whole Paycheck,” is the opposite of that perception. The winner? Amazon’s corporate strategy. The company has announced it is lowering prices at Whole Foods […]

Pricer’s Points: Pricing Optimization – The business practice most managers love to hate | Gregory Grzegorzyk

Pricer’s Points: Pricing Optimization – The business practice most managers love to hate | Gregory Grzegorzyk

This is the direction of pricing optimization. It’s not that sales executives, marketing promotion managers, sales operations, and merchandising people are idiots. It’s just that the process has become so complex and the competition so smart, that it’s imperative companies apply advanced analytic science to solving the multidimensional challenge of setting the right price, for every customer […]

Pricer’s Points: This Map Ranks The Affordability Of Houses In Major U.S. Cities (Relative To Income) | Anastasia Ivanov

Pricer’s Points: This Map Ranks The Affordability Of Houses In Major U.S. Cities (Relative To Income) | Anastasia Ivanov

Using median income data from the U.S. census and median home prices from Zillow, this map shows how many years of median income it costs to purchase a median house in each of these cities. Based on this calculation, Detroit is the most affordable city because the median home price is only 1.5 times the […]