SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Pricer’s Points

Pricer’s Points: Plotting Your Escape from “Pricing Prison” | Bob Sherlock

Pricer’s Points: Plotting Your Escape from “Pricing Prison” | Bob Sherlock

Positioning and Value as Escape Tools All too many customers focus just on the need to acquire the right product for the purpose—or get some work completed—as cheaply as they can buy it. Unless countered, that focus will put your business in “Pricing Prison.” If that’s where you find yourself, with little power to resist […]

Pricer’s Points: Does List Price Matter? | Michael Calogridis

Pricer’s Points: Does List Price Matter? | Michael Calogridis

1. List price allows for the setting of net price that can be reflective of any discounts and or promotions, thereby incents increased purchase activity. 2. Having a list price (as your starting point) also allows you to differentiate (on net price) highly valued customers from those who do not purchase. Granted, this fits into […]

Pricer’s Points: 5 Algorithms every Pricing Director should know | Manu Carricano, PhD

Pricer’s Points: 5 Algorithms every Pricing Director should know | Manu Carricano, PhD

Peter Sondergaard from Gartner recently coined the term of “Algorithmic Business” to state that data volume does not really matter, but what companies do with that data – how they turn it into proprietary algorithms – is a powerful competitive advantage and therefore the cornerstone of business growth. Most of Pricing professionals are lagging behind […]

Pricer’s Points: Finally, an alternative to surge! | Gnanagurubaran V

Pricer’s Points: Finally, an alternative to surge! | Gnanagurubaran V

Drivers love it, customers hate it.  I must be talking about the surge pricing, right?  Wrong! The opening sentence should have read like this – “Customers hate it, and so drivers hate it too”. Surprised?! Read on… In an article by The Economic Times, several cab drivers who are registered on the OLA and UBER stated that […]

Pricer’s Points: A “Pricing” Story | JC Yip

Pricer’s Points: A “Pricing” Story | JC Yip

Once upon a time in XYZ Company, the responsibility of setting prices for their products was left to the Finance Manager. Every year, he would calculate cost, collect competitor prices and input this into a pricing model with projected sales volume. He would then tweak the model until he arrived at a price that would generate revenue […]

Pricer’s Points: What will it take to boost Pricing maturity? | Mårten Hedberg

Pricer’s Points: What will it take to boost Pricing maturity? | Mårten Hedberg

Yet another study shows that a majority of companies operate at a low level of pricing maturity and that they also deeply underestimate the effort and capability it will take to be best in class in pricing. Duh, what else is new? I’ve been in the pricing business for 10+ years and it’s become our […]

Pricer’s Points: Does Browsing cause Algorithms to Raise Prices? | Prabhakar Mundkur

Pricer’s Points: Does Browsing cause Algorithms to Raise Prices? | Prabhakar Mundkur

But in hind sight I found it suspicious that my favourite flight kept moving its price up.   Even though it wasn’t a very special week,  a special time of the year, or a very special airline. So while I do understand that airline tickets like everything else in the travel industry follow a dynamic […]

Pricer’s Points: Pricing Analytics in the Internet Age | Bhooshan Wabgaonkar

Pricer’s Points: Pricing Analytics in the Internet Age | Bhooshan Wabgaonkar

The spread of Pricing Analytics has enabled wider adoption of advanced pricing models, tools and techniques. These models are not new but they are being adopted more widely and being used for competitive advantage. We will discuss a few such models and tools below: Automated Pricing: When the online store carries over a million ebooks […]

Pricer’s Points: Help with Pricing Survey | Shishir Rawat

Pricer’s Points: Help with Pricing Survey | Shishir Rawat

Hi All, I’m a Shishir Rawat a graduate student at Rochester Business School and I’m researching how pricing is impacting the online marketplace and what are the the key drivers behind pricing a product on the internet. Kindly help fill a short 10 question survey to help me with my research. Read complete article here: […]

Pricer’s Points: Pricing in the Blizzard | Ashray Umesh

Pricer’s Points: Pricing in the Blizzard | Ashray Umesh

What else could have been done apart from smart inventory management? How about a conjoint analysis to understand the willingness to pay and price sensitivity modeled for situations emulating the period of the storm? Remember, revenue changes in the direction of price change for inelastic products. Bottled water may become more inelastic than it already […]