OnDemand WTP Pricing Research

Pricer’s Points

Pricer’s Points: Subscription Monetization | Felix Krohn

Pricer’s Points: Subscription Monetization | Felix Krohn

The “Subscription Economy” is a term originally coined by Zuora CEO, Tien Tzuo, and since then picked-up by many media, describing a trend throughout most industries where traditional pay-per-products/services offerings are moving toward subscription-based business models and, consequently, transactional revenues are shifting to recurring revenues. This Subscription Economy has emerged due to select changes in […]

Pricer’s Points: The 8 do’s and don’ts of dynamic pricing | Dimitris Hiotis

Pricer’s Points: The 8 do’s and don’ts of dynamic pricing | Dimitris Hiotis

Dynamic pricing is one of the most exciting topics in the pricing world right now, with digitalization providing many great opportunities for companies to be more responsive with their pricing. But despite its technological underpinnings, dynamic pricing requires strong human oversight directed by a clear strategy. Dynamic pricing is certainly not new, having been pioneered […]

Pricer’s Points: The Burt Lancaster School of Pricing | Mark Ritson

Pricer’s Points: The Burt Lancaster School of Pricing | Mark Ritson

So negotiations began. For six months, Puttnam tried every tactic he knew to reduce the $2 million price tag. Each time, Lancaster reconfirmed his desire to make the film and pointed to the only stumbling block: his $2 million fee. With only days left before filming began, the Local Hero production team admitted defeat and […]

Pricer’s Points: eCommerce & Pricing: Threat or Opportunity? | Thomas Igou

Pricer’s Points: eCommerce & Pricing: Threat or Opportunity? | Thomas Igou

I had the fantastic opportunity to moderate a roundtable discussion on the topic at the 6th Annual Manufacturing Pricing Excellence in Milan and listen to different viewpoints. The one common thread among all pricing leaders in the face of the growth of ecommerce: “we cannot lose control of our prices.” There was no common thread, however, on […]

Pricer’s Points: Elon Musk pricing strategy email to Tesla dealers – we all can learn from this email | Michael Doyle

Pricer’s Points: Elon Musk pricing strategy email to Tesla dealers – we all can learn from this email | Michael Doyle

In this one email, we have the basis for a pricing strategy framework that you can use to guide your pricing strategy. Key observations: Pricing strategy is CEO concern Pricing strategy and tactics are a primary concern of the CEO and Founder of a $30 Billion company. Jeff Immelt CEO General Electric also reviews pricing […]

Pricer’s Points: Is dynamic pricing good for restaurants and hotels? | Linchi Kwok

Pricer’s Points: Is dynamic pricing good for restaurants and hotels? | Linchi Kwok

According to the theories in classical economics, an equilibrium price of a product will be reached in a free market when supplies meet demands. When supplies remain stable, an increase in demands will result in a higher selling price for the product. Restaurants and hotels offer service products that are perishable in nature (e.g., restaurant […]

Pricer’s Points: The decoy effect: Why you make irrational choices every day (without even knowing it) | Kent Hendricks

Pricer’s Points: The decoy effect: Why you make irrational choices every day (without even knowing it) | Kent Hendricks

The decoy effect describes what happens when, while choosing between two items, a third item is introduced that causes you to switch your preference between the first two items. A few weeks ago, I was at a clothing store trying to decide between two shirts. I liked the way one shirt fit, but I liked […]

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

Pricer’s Points: The Untold Truth of Price Increases | Mike Lawson

At some point, every company faces the question of when and how to increase price. For many companies, its an annual exercise. For others, price increases occur many times throughout the year. There are phantom price increases (think of that ½ gallon of orange juice that is now only 59 ounces, but costs the same), hidden price increases […]

Pricer’s Points: Why you spend more when prices end in .99 | Kent Hendricks

Pricer’s Points: Why you spend more when prices end in .99 | Kent Hendricks

I once worked at a company that priced everything with a .95 ending. The bestselling software package was $999.95. Add-on products were $9.95, or $19.95, or $49.95. Everything ended with a .95. It had been this way for more than twenty years. One day, one of the VPs suggested we change all prices to end […]

Pricer’s Points: Pricing strategies in digital era | Kothapalli Prathap Kumar

Pricer’s Points: Pricing strategies in digital era | Kothapalli Prathap Kumar

Pricing is an essential factor of differentiation for retailers along with location advantage. All the stakeholders of retailing have recognized the importance of pricing strategies, have been to redefining the strategy, tactics, and tools for optimizing the pricing strategies. The new digital era of big data, mobile commerce, analytics have changed the pricing strategy dynamics […]