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Recent News and Blogs

Comfort hooks up with Ryde to offer taxi-booking service | TODAYonline

Comfort hooks up with Ryde to offer taxi-booking service | TODAYonline

The other five taxi operators — SMRT Taxis, Prime Taxi, Premier Taxis, Trans-Cab and HDT Singapore Taxi — partnered third-party booking app Grab to launch dynamic pricing in March. Prices for JustGrab, the dynamic-pricing feature in the Grab app, will depend on factors such as real-time demand and supply, travel time and distance. On the […]

Pets at Home – Prioritising pricing | Hargreaves Lansdown

Pets at Home – Prioritising pricing | Hargreaves Lansdown

Another possible explanation is that customers are migrating to online retailers. In the big bad world of the internet, Pets is by no means a big fish and online competitors are much more dangerous than the independent stores the group has made light work of. May’s full year results showed this side of the market […]

What You Should Have Asked Your Teachers About Pricing Policies In Marketing | Medium

What You Should Have Asked Your Teachers About Pricing Policies In Marketing | Medium

Pricing is considered one of the four basic elements of the marketing mix, together with product, place, and promotion. It is probably the least attractive element of the four in terms of marketing. The bulk of the marketing efforts goes to product and promotion before turning to pricing. However, the price is a rather flexible […]

J.Crew’s New Strategy: Slashing Prices | Racked

J.Crew’s New Strategy: Slashing Prices | Racked

Remember when J.Crew was trying to push $500 lace jogging pants, $800 skirts, and $1,900 sweaters? Those days are over. The company is slashing prices in an attempt to tackle slumping sales and counter waning customer interest. Its most recent catalogue explicitly alerts customers to its newly affordable prices. “The perfect dress, the perfect price,” […]

Carpet firm rapped by advertising watchdog | Insider Media Ltd

Carpet firm rapped by advertising watchdog | Insider Media Ltd

A South Yorkshire carpet retailer has been rapped for a misleading advert over its pricing strategy. A radio ad for Wilsons Carpets heard in December 2016 stated “Our every-day low prices are always lower than anyone else, sale or no sale, any day of the year! That’s what we mean by our price guarantee.” However, […]

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Header bidding reveals the true benefits of dynamic pricing and highlights that it is the critical feature that has driven its adoption. Without dynamic pricing, header bidding would not be needed, and it was the need to include programmatic buyers within DFP that initially drove header bidding. In addition, the combination of dynamic pricing and […]

WTF is supply-path optimization? | Digiday

WTF is supply-path optimization? | Digiday

Look out, there’s new ad tech jargon coming your way. Meet “supply-path optimization.” Supply-path optimization gives some ad tech aficionados a frisson of excitement. The basic idea: It gives media buyers the ability to bid on and win inventory at the most reasonable price, while it lets publishers maximize their revenue over the long run. […]

AI-powered dynamic pricing turns its gaze to the fuel pumps | The Register

AI-powered dynamic pricing turns its gaze to the fuel pumps | The Register

Analysis “AI” could soon be making petrol more expensive at times of peak demand like the start of a bank holiday weekend or the school run. Danish data analytics company a2i touts fuel pricing as an ideal implementation of its learning algorithms. The company claims that PriceCast Fuel, its dynamic pricing product, can improve fuel […]

Lafarge may raise exports as pricing pressure continues | The Star Online

Lafarge may raise exports as pricing pressure continues | The Star Online

“In the near future, Japan is expected to slow down on their exports as they have the Tokyo Olympics coming up. Taiwan has a new tax imposed which makes their export costs higher. “With the rebalancing of demand and supply in the regional market, we think there is a possibility that our plant in Langkawi […]

California Burlington Coat Factory Deceptive Pricing Class Action Settlement | Top Class Actions

California Burlington Coat Factory Deceptive Pricing Class Action Settlement | Top Class Actions

Burlington Coat Factory of California LLC has agreed to settle a class action lawsuit alleging it used deceptive “Compare” reference prices on price tags which led customers to believe they were receiving a bargain over the same merchandise sold at other retailers. If you purchased items from a Burlington Coat Factory store in California or […]