Recent News and Blogs

Pepsi refocuses marketing behind big brands after pricing take a hit | Marketing Week

Pepsi refocuses marketing behind big brands after pricing take a hit | Marketing Week

PepsiCo is planning to refocus its marketing behind its biggest brands, including Pepsi and Gatorade, after admitting that its decision to prioritise healthier products in its advertising has impacted its full-price sales. Speaking on an investor call earlier this week (13 February), PepsiCo CFO Hugh Johnson said that while promotional activity and price points have […]

White Rhino Beer Brewing it Differently | BW Hotelier

White Rhino Beer Brewing it Differently | BW Hotelier

The White Rhino beers are now being exported to markets such as UK where the company has retained the premium pricing. “We’re very happy with our strategy to price at least 30-40 percent above mass market brands. It allows us to distinguish our product and compete in a segment that is going to witness very […]

The bidding process cannot be a rushed exercise | Gulf News

The bidding process cannot be a rushed exercise | Gulf News

There is a need for a shift in businesses’ perspective of pricing in the project services industry. The dichotomy of pricing and costing may sound complicated, but it is essential people in the business and at large understand the intrinsic cost of any service and the markups. How does one conclude that the price of […]

B2B E-Commerce Trends To Take Notice Of In 2018 | Forbes

B2B E-Commerce Trends To Take Notice Of In 2018 | Forbes

Mobile E-Commerce Is Here To Stay As buyers are getting younger, they are increasingly mobile. According to Google’s recent report, “The Changing Face of B2B Marketing,” 42% of B2B customers use mobile devices during their purchasing process. From researching products and comparing prices and feature sets to contacting merchants and completing transactions, business buyers depend […]

Bitcoin price: Cryptocurrency volatility sends warning signal to global markets | Express.co.uk

Bitcoin price: Cryptocurrency volatility sends warning signal to global markets | Express.co.uk

Interest rates were slashed following the financial crisis as central banks attempted to jumpstart economies. This, along with increased money supply, forced investors to seek returns through investing in assets, which in turn sent the prices of goods as obscure as fine art rocketing. Now central banks are beginning to raise rates to pare back […]

Cisco surges after pricing switches-plus-subscriptions just below old hardware prices | The Register

Cisco surges after pricing switches-plus-subscriptions just below old hardware prices | The Register

It’s hardly the first time hardware vendors have attached software licensing models to iron, and Cisco is alert to why customers might resist it. On the company’s results call, CEO Chuck Robbins said for the Catalyst 9000, “we wanted the base subscription plus the product to be somewhere at or slightly below what they would […]

Painkiller that once cost $138 is now $2,979  | CNN Money

Painkiller that once cost $138 is now $2,979 | CNN Money

An Irish drugmaker has jacked up the price of a painkiller to nearly $3,000 a bottle. The drug is 22 times more expensive than when the company acquired it in late 2013. The sticker shock for Horizon Pharma’s Vimovo drug is magnified by the fact that the painkiller’s two main ingredients can be purchased separately […]

Lawmakers push for openness on prescription pricing despite industry opposition | OregonLive.com

Lawmakers push for openness on prescription pricing despite industry opposition | OregonLive.com

SALEM – Oregon lawmakers in both parties are pushing a plan to require drug makers to publicly justify big price hikes, and officials say they are charging ahead with legislation despite strong opposition from pharmaceutical companies. If passed, House Bill 4005 would require drug companies to file annual reports with the state outlining price increases of […]

Blockchain may hold the key to drug pricing transparency in the US | EPM Magazine

Blockchain may hold the key to drug pricing transparency in the US | EPM Magazine

“Drug pricing in the US healthcare system is broken because of the way the market is set up,” said Jaquie Finn, head of Digital Health, Cambridge Consultants. “By moving to an open market that creates price competition and improves access, there is an enormous opportunity to fix it, providing the right technology is in place.” […]

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