OnDemand WTP Pricing Research

Resources

International Price Differences: The Good, the Bad and the Ugly | PriceBeam

International Price Differences: The Good, the Bad and the Ugly | PriceBeam

Prices should differ across different countries, but companies must not only reap the benefits (The Good) but also manage the costs (The Bad) and avoid the pitfalls (The Ugly) Prices are almost never the same in international markets. They vary due to taxes, cost structures, local market needs, currency exchange rates, tariffs, differences in competitive situations […]

Using a backtest to choose Dynamic Pricing software | Perfect Price

Using a backtest to choose Dynamic Pricing software | Perfect Price

Dynamic Pricing software takes data and turns it into actionable real-time prices. At Perfect Price, we’ve learned a lot about how executives assess and decide on using our software. We think this process could work well for evaluating any software that an enterprise is trusting to make decisions on its behalf. The problem As a […]

Book: Monetizing Data – A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers | Stephan M. Liozu & Wolfgang Ulaga

Book: Monetizing Data – A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers | Stephan M. Liozu & Wolfgang Ulaga

This book focuses on the topics of data monetization and of the value-based pricing of data-driven offers. The authors introduces a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and to apply the principles of value-based pricing. They present options in […]

7 Easy Steps to Successfully Increase Prices (eBook) | PriceBeam

7 Easy Steps to Successfully Increase Prices (eBook) | PriceBeam

Managing price increases is not always easy. Nor is it to determine how much to increase prices with. This ebook from PriceBeam provides readers with 7 easy steps to successfully increase prices. In this book you will learn: How price research will help with the justification of the increase by looking at the needs of […]

The Ultimate Guide to Pricing Strategy (eBook) | Perfect Price

The Ultimate Guide to Pricing Strategy (eBook) | Perfect Price

Learn dynamic pricing strategies from companies like Amazon and Uber.  “This is the playbook to add strategy and measurement to your pricing and promotions.” –Dustin Robertson, CMO Vegas.com and former CMO, Backcountry.com In this book you will learn: How AI is changing pricing. Top pricing pitfalls nearly every company falls into. How to assess your current strategy. How to influence […]

Annual Pricing Salary Survey 2018 | Professional Pricing Society

Annual Pricing Salary Survey 2018 | Professional Pricing Society

The Professional Pricing Society has been surveying the Pricing Community since 1998. The survey results are widely used to benchmark salaries, salary trends as well as job satisfaction among pricing professionals. We want to hear from you, so please take a few minutes to complete this brief, confidential and anonymous survey. The survey results will […]

Support Value-based Pricing with WTP Market Research Globally from PriceBeam

Support Value-based Pricing with WTP Market Research Globally from PriceBeam

Pricing, Marketing, and Finance teams struggle to capture fresh, reliable, and actionable willingness to pay data. PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers customers’ willingness to pay for any product or service so you can optimize prices for all market segments GLOBALLY.  Responses in as little as […]

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Webinar (On-Demand): Value-Based Pricing foundation done right – Conjoint Analysis | PriceBeam

Value-Based Pricing is considered a superior strategy for most industries and businesses. But it also requires a solid foundation of data and market insights. In this webinar we will take an in-depth look at the powerful insights that can be created through price research, in particular using conjoint analysis Participants and viewers will learn about: […]

Pricing Trends to Consider in 2019 | PriceBeam

Pricing Trends to Consider in 2019 | PriceBeam

With just under a month to 2019 we have looked at different market trends, spoken with customers and partners, and read the latest in pricing literature, in order to find trends around how best-performing companies are approaching pricing in 2019. Here are 5 trends in pricing. #1: From Guesswork to Data-Driven Pricing Insights Price points […]

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

Determining the next best alternative price is an important factor of value-based pricing. The next best alternatives price serves a comparison point for companies when they determine a value-based price for their new products. Firms determine the value of their product or service by comparing to the next best alternative product or service. A product […]