OnDemand WTP Pricing Research

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Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]

Discussion: Is List Price Management more important that Discount Management?  | Jose Vela

Discussion: Is List Price Management more important that Discount Management? | Jose Vela

Time for list price review. If you price by discounting from a list price, managing list price can have an impact in profit even bigger than managing the way you discount. Would you agree? Top Comments Amit Bhatia, Team Lead – APJ Product Pricing & Strategy, Hybrid IT at Hewlett Packard Enterprise Definitely yes but […]

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Discussion: Pay-What-You-Want Pricing in Restaurants | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. One of the most fascinating pricing methods is Pay-What-You-Want pricing. Regardless of industry, I have yet to meet a manager who’s not intrigued by this model and doesn’t think for a moment, “Can I use this in some way in my business?” The restaurant industry […]

Discussion: Dose excessive price variation in your product trigger loss of customer trust..?? | Deepak Sood

Discussion: Dose excessive price variation in your product trigger loss of customer trust..?? | Deepak Sood

Abhishek Rai, Regional Manager @ Daimler l Ex Tata Motors l NIT Surat Dose excessive price variation in your product trigger loss of customer trust..?? Price of a product is the perceived value in customers mind before buying any product( which may change in a +ve or -ve way after usage) As a seller if […]

Discussion: Personalised pricing could cost you dear | The Times

Discussion: Personalised pricing could cost you dear | The Times

While such strategies persist in used car showrooms and flea markets, they mostly went out of fashion in the developed world a few hundred years ago when fixed prices came along. Some think it started with department stores — Bennetts in Derby in the 18th century or John Wanamaker’s stores in Philadelphia the next. Others […]

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Here’s a summary of the frameworks and theory that I’ve aggregated over a decade of investing in startups. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining […]

Discussion: Bitcoin to crash in 2018 to USD 1,800, with crypto market cap falling 70% | Benjamin Quinlan

Discussion: Bitcoin to crash in 2018 to USD 1,800, with crypto market cap falling 70% | Benjamin Quinlan

Most current iterations of cryptocurrencies are, at their core, meant to operate as currencies. However, currencies have, for many centuries, needed to meet a number of specific criteria to be recognised as such – namely, acting as a unit of account, a medium of exchange, and a store of value. Despite fulfilling most of the […]

Discussion: How Hype and Greed Are Ruining Chinese Bike-Sharing (i.e., Mobike and Ofo) | Jeffrey Towson

Discussion: How Hype and Greed Are Ruining Chinese Bike-Sharing (i.e., Mobike and Ofo) | Jeffrey Towson

During the 2007 financial crisis, former Citigroup CEO Charles Prince famously said: “When the music stops, in terms of liquidity, things will be complicated. But as long as the music is playing, you’ve got to get up and dance.” Looking at the bike-sharing business in China today, you see a lot of such dancing. You […]

Discussion: Amazon looks to debut Echo-only streaming music service, undercut industry pricing by half | Apple Insider

Discussion: Amazon looks to debut Echo-only streaming music service, undercut industry pricing by half | Apple Insider

In the early days of music streaming, companies experimented with offerings priced at around $5, but those services usually came with stringent limitations on song skipping or number of registered devices. Consumer response was tepid, as users seemed willing to spend the extra money for full control over their listening experience. Industry competitors, led by […]

Discussion: Drugmakers’ Pricing Power Remains Strong | WSJ

Discussion: Drugmakers’ Pricing Power Remains Strong | WSJ

Pharmaceutical companies’ power to raise prices is firmly intact despite pushback from health insurers, scrutiny by U.S. lawmakers and anxiety about rising prescription drug spending. More than two-thirds of the 20 largest​pharmaceutical companies said price increases boosted sales of some or most of their biggest ​products in the first quarter, according to a Wall Street […]