OnDemand WTP Pricing Research

Top Discussions

Discussion: Business Musings – Price Wars and Victims | Kristine Kathryn Rusch

Discussion: Business Musings – Price Wars and Victims | Kristine Kathryn Rusch

I had an interesting experience this week: I just bought a brand-new hardcover novel for less than I would have paid for the ebook. I wouldn’t have noticed except that I’ve been doing a lot of stuff online this week, and Amazon, good marketers that they are, sent me an e-mail to let me know […]

Discussion: How Does Your Photography Pricing Compare? | Joy of Marketing

Discussion: How Does Your Photography Pricing Compare? | Joy of Marketing

CONFIDENCE IN HOW TO PRICE PHOTOGRAPHY 82% of photographers surveyed stated that they are clueless or only slightly confident that their prices are profitable. And just 18% of photographers surveyed feel confident that they know how to price photography and their current photography prices are profitable. Many photographers doubt their math skills and use competitors’ […]

Discussion: Are department store prices phony? | RetailWire

Discussion: Are department store prices phony? | RetailWire

Through a special arrangement, what follows is an excerpt of an article from Retail Dive, an e-newsletter and website providing a 60-second bird’s eye view of the latest retail news and trends. For many purchases, it’s hard to know what the fair price is. That’s in part because of the constant barrage of sales, but […]

Discussion: The Pricing MBA | Michael Calogridis

Discussion: The Pricing MBA | Michael Calogridis

Over the past 10 years the growth of pricing strategy programs in almost every company has been very strong. There is clear support for improved pricing throughout C level and pricing is now frequently a ‘key improvement area’ of the CEO. The number of firms now offering price strategy implementation programs is at the point […]

Discussion: Psychological Pricing Is Your Golden Ticket to Selling More | Shopify

Discussion: Psychological Pricing Is Your Golden Ticket to Selling More | Shopify

You want to make money. That’s why you run a business. Whether you’re selling a product or a service—you’ll have to put a price on what you’re selling at some point. It isn’t easy to price something. It’s where a lot of business owners get stuck and put an arbitrary number on their product that just barely […]

Discussion: Everyday Things Women Pay More For Than Men (Video) | BuzzFeed

Discussion: Everyday Things Women Pay More For Than Men (Video) | BuzzFeed

We recently took a trip to Target and found huge price differences between the same products for men and women.   Top Comments whatthewhatwhat  The difference is how men shop…we look at the price and shop accordingly. We don’t care if a bottle of shampoo smells like an unicorn’s ass, as long as it’s in […]

Discussion: Tesla Powerwall – South African pricing questions | mybroadband

Discussion: Tesla Powerwall – South African pricing questions | mybroadband

“Rule of thumb regarding these batteries is: half the size, double the capacity, four times the price,” said Teubner. “Yes, the lithium-ions have a much longer service life, but the price tag is almost prohibitively expensive, therefore people tend to purchase the considerably cheaper standard lead-acid / AGM+Gel batteries.” He said South Africans can expect to […]

Discussion: UK supermarkets dupe shoppers out of hundreds of millions, says Which? | The Guardian

Discussion: UK supermarkets dupe shoppers out of hundreds of millions, says Which? | The Guardian

The competition regulator is to scrutinise allegations that UK supermarkets have duped shoppers out of hundreds of millions of pounds through misleading pricing tactics. Which? has lodged the first ever super-complaint against the grocery sector after compiling a dossier of “dodgy multi-buys, shrinking products and baffling sales offers” and sending it to the Competition and […]

Discussion: Are retailers’ pricing strategies too complicated? | RetailWire

Discussion: Are retailers’ pricing strategies too complicated? | RetailWire

According to a survey by Software Advice, 52 percent of retailers use more than 10 pricing tactics, although most revolve around a strategy of discounting. The study questioned retailers about their experiences with 13 different pricing approaches and found only two percent used two or fewer pricing tactics. The top eight were: 1. Discount: Discounts […]

Discussion: Some Apple Watch pricing math | The Loop

Discussion: Some Apple Watch pricing math | The Loop

There’s been a lot of speculation about potential pricing for the highest tiered Apple Watch, the Apple Watch Edition line. John Gruber has been writing about Edition pricing on Daring Fireball. He initially thought that $5,000 was a ceiling for the Edition entry model, then moved his target up to $10,000, even suggesting that $20,000 […]