Top Discussions

Discussion: How Slack will break the SaaS pricing model as we know it… for the better | Jake Dunlap

Discussion: How Slack will break the SaaS pricing model as we know it… for the better | Jake Dunlap

The first point is a trend that many of us have seen in the last year but with companies like Zenefits proving this model at scale I’m sure you will see more organizations start at this point. Giving marketing the ability to control the complete top of funnel just makes sense as we shift toward […]

Discussion: Anchor Price For Negotiations (Cartoon) | Dilbert by Scott Adams

Discussion: Anchor Price For Negotiations (Cartoon) | Dilbert by Scott Adams

Top Comments WhySoSerious That’s a dollar a minute with a web browser. If this negotiation continues for only 27,495 minutes more, that anchor price could be more reasonable. Tom Just shared with our marketing and sales people. They already do this intuitively game playing because its their nature. Dilbert just let the negotiator know that […]

Discussion: Your sales force is the most important part of your pricing strategy

Discussion: Your sales force is the most important part of your pricing strategy

The world is full of amazing people with amazing abilities to develop incredible products and still you will often see that some of these products are not really successful when they are launched in the market. One example I saw about 20 years ago, was a building services product, which was developed to save energy. […]

DISCUSSION: How Our Brain Determines if the Product is Worth the Price | HBS Working Knowledge

DISCUSSION: How Our Brain Determines if the Product is Worth the Price | HBS Working Knowledge

Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out. by Carmen Nobel Think of the last time you went shopping. By the time you decided to buy a product, you knew both what you were […]

Discussion: The 5 biggest challenges in pricing in Asia

Discussion: The 5 biggest challenges in pricing in Asia

I was part of a discussion recently about where I see the biggest current challenges in pricing in Asia and it inspired me to share my views with you in this blog. When it comes to developing powerful pricing strategies and well-oiled pricing departments, Asia is still behind both North America and Europe. There is […]

Discussion: 9 Ways Your Pricing Strategy Sucks

Discussion: 9 Ways Your Pricing Strategy Sucks

Why do I want to talk about pricing? There is a disease called “Price Discounting.” It is like heroin. It will kill you and your business. Let me give you an example to explain this: You make a 40% gross margin. You decide one day to reduce your prices by 6%. That means that you […]

Discussion: Netflix CFO – We Still Have Pricing Power

Discussion: Netflix CFO – We Still Have Pricing Power

Undeterred by soft domestic subscriber growth due in part to a $1 price hike enacted at the end of the second quarter, Netflix remains bullish on its ability to raise prices and lure domestic subscribers, CFO David Wells told an investor group. Netflix is also planning to launch service in six or more new countries […]

Discussion: Designers speak out on Adobe price controversy

Discussion: Designers speak out on Adobe price controversy

What do CC users think about paying different rates depending on how they accessed Adobe’s site? Sorry guys! Usually on a Friday we tend to avoid the heavy stuff, and get you in the mood for the weekend with something like a fun quiz or a look at the latest Lego creation. But today there […]

Discussion: Where is Pricing headed?

Discussion: Where is Pricing headed?

Pricing as a vocation has been around for a number of years but really ‘heated up’ in the last 10 years or so as companies of all sizes realize they need to better manage this critical area. Jumping on this bandwagon of recognition for having a Pricing Strategy, companies developed Pricing teams of all different […]

Discussion: Publishers and Developers are shooting themselves in the foot with their release and pricing strategy – Games

Discussion: Publishers and Developers are shooting themselves in the foot with their release and pricing strategy – Games

Sorry, but I have to vent about this. Buying games on release is getting more and more stupid. I bought XCOM : EU when it came out and I like it, although I am bad at it. With the sale this weekend, I just got angry. The add-on is 8,24€, while the complete Edition is […]