You’ve probably heard me say this before…we, real estate agents, simply were not taught how to discover an asking price correctly.
Frequently, an agent will approach me about a troubled listing by saying, “Jo, I have a house that is not getting showings. What do you think?”
I respond by saying, “It’s over priced.”
“No,” they respond, “I’m sure it’s priced correctly. I did the CMA 3 times. My office mate did a CMA, and my BIC did a CMA and we all agree. The problem is not the price.”
“Okay, how many showing have you had?”
“How long has it been on the market?”
“It’s overpriced.” ”
No, No….you are wrong.”
“Okay, but it is. I will fall on my sword that it’s not overpriced.” Ouch.
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