Change the Way You Think About Pricing | The Strategic Agent

The strategic agent

You’ve probably heard me say this before…we, real estate agents, simply were not taught how to discover an asking price correctly.

Frequently, an agent will approach me about a troubled listing by saying, “Jo, I have a house that is not getting showings.  What do you think?”

I respond by saying, “It’s over priced.”

“No,” they respond, “I’m sure it’s priced correctly. I did the CMA 3 times. My office mate did a CMA, and my BIC did a CMA and we all agree. The problem is not the price.”

“Okay, how many showing have you had?”

“One.”

“How long has it been on the market?”

“2 months.”

“It’s overpriced.” ”

No, No….you are wrong.”

“Okay, but it is. I will fall on my sword that it’s not overpriced.”  Ouch.

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Change the Way You Think About Pricing – The Strategic Agent | Real Estate Sales Training and Coaching | Raleigh NC.