Cheap flights a thing of the past? Airlines introduce ‘dynamic pricing’ | news.com.au

AIRLINES already vary the prices of their flights based on when you book and how many searches you have done.

But companies could soon tailor their flight prices depending on how much money you have — called “dynamic pricing”.

It’s easy to glean a lot of information about a person online — using things like internet cookies and customer account details.

According to The Sun, this personal information gives airlines clues on how much a potential customer earns, how old they are, and whether they are likely to be taking a business trip.

They could then give a higher personalised fare to passengers they think are richer, while those earning less may be given special offers to entice them to book.

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Cheap flights a thing of the past? Airlines introduce ‘dynamic pricing’.