Chevy holds the line on 2019 Silverado prices | Automotive News

DETROIT — General Motors is responding to a highly competitive full-size pickup market by holding the price of its redesigned 2019 Chevrolet Silverado close to that of the current generation.

GM will lower the starting price of some entry-level models by hundreds of dollars, while planning increases of as much as $1,000 for higher-end trims such as the High Country.

Pricing released by GM last week ranges from a Silverado Work Truck with a long bed starting at $29,795 to the High Country at $54,495, including shipping. The high-volume LT trim will be reduced as much as $700 from the current model, starting at $38,395.

The 2019 price range compares with 2018 models that sold for between $30,195 and $53,495. GM will no longer offer its entry-level Work Truck with a standard box, which sold for $29,795.

The pricing strategy should help GM satisfy its core work truck customers while reaching higher into the luxury truck segment with the High Country — something GM has been slower to do than Ford Motor Co. with its segment-leading F-150.

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Chevy holds the line on 2019 Silverado prices.