OnDemand WTP Pricing Research

China trade war won’t affect Apple pricing | AppleMagazine

Tariffs implemented by the United States won’t impact the pricing of Apple products, according to a report from reliable Apple analyst Ming-Chi Kuo.

Thanks to supply chain changes implemented by Apple CEO Tim Cook, Apple won’t pass on the potential tariffs to customers, with careful pre-planning helping Apple overcome the risks.

According to Kuo, Apple has been planning for the event for a number of years and should new tariffs of 10% be introduced, Apple will “absorb most of the additional costs due to tariffs, and the prices of hardware products and shipment forecasts for the U.S. market will remain unchanged”.

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China trade war won’t affect Apple pricing – AppleMagazine.

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