OnDemand WTP Pricing Research

Coffee Shop Owner’s New Pricing Policy Goes Viral For Teaching Manners To Rude Customers | APost

A business owner tried to put kindness and courtesy back into business interactions. This is what he did to his pricing grid to make that happen.

It seems like manners have diminished over the years, especially in the context of a consumer-business relationship. Many customers are rude not only to the employees but also to the actual business owners. They have this sense that the customer is always right even if they act like complete jerks. Things like common courtesy and manners are often unseen in such situations. A Roanoke Virginia business owner put the manors back into business transactions. He used a strategy based on how the customers addressed the cashiers and servers.

We’ll discuss his coffee pricing as an example. His new sign displayed the cost of a coffee as $5. So, if the customer walked up to the person and simply said, “Small coffee,” they would need to pay $5 for that small coffee. The price of a “Small coffee, please” went down to $3.

In other words, a nice please with their request for a small coffee would drop the price by $2. The coffee only cost $1.75 if the person said, “Hello. One small coffee, please.” So you can see that the approaches that showed the most manners got the largest discounts.

Read complete article here:

Coffee Shop Owner’s New Pricing Policy Goes Viral For Teaching Manners To Rude Customers.