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Coles sticks to pricing strategy, but slow progress on Coles Express and Liquor | Australian Food News

Coles supermarket has signalled it will continue to invest in its ‘everyday low pricing’ strategy to win over customers.

In reporting the financial results for the third quarter of its 2017 financial year, Coles Managing Director, John Durkan, said the supermarket needs to “continue to proactively invest in the customer” to maintain its market position.

“This was evident throughout the quarter, whether that was through the addition of family essentials like our 3-star mince and Coles brand cheeses to Every Day value, or by offering our award winning hot cross buns to customers at an incredible price,” Durkan said.

“This enduring customer focus will ensure Coles is positioned well for the long term,” he said.

In the third quarter of its 2017 financial year, sales in food and liquor for Coles parent group, Wesfarmers, were AUD $7.6 billion, up 1.2 per cent on the prior corresponding period in 2016.

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Coles sticks to pricing strategy, but slow progress on Coles Express and Liquor | Australian Food News.