OnDemand WTP Pricing Research

Conference: Asia Pricing & Commercial Excellence Summit 2018 | IQPC


Pre-Conference Focus Day > 13 August 2018

Main Conference > 14 – 15 August 2018

Post Conference Workshops > 16 August 2018



Pricing Optimisation & Profitable Growth in the Digital Age

With expansive global competition and today’s consumers readily disrupting traditional pricing and revenue management methods, it is vital for pricing strategists to understand changing perceptions of value, evolving customer behaviours and the new demands of an omni-channel operating environment.

How can Asia’s pricing and commercial leaders achieve commercial excellence with outstanding pricing and revenue management strategies? How can organisations harness new-age pricing tools such as pricing analytics and pricing automation to win, retain and convert customers?

Join the 4th edition of our Asia Pricing & Commercial Excellence Summit this August to gain valuable B2B and B2C insights on how Asia’s business leaders can continue to innovate and optimise their pricing strategies to drive the next phase of business growth.


Top Reasons to Attend

Achieve commercial excellence with strategic pricing and revenue management transformation

Master omnichannel pricing, marketing and distribution in today’s digital age

Leverage new age pricing tools such as analytics and pricing automation to enhance business decision-making

Optimise pricing execution in Asia – from risk management, new product pricing to competitive benchmarking

Gain inspirations from leading B2B & B2C practitioners on ensuring the effectiveness of your pricing strategy in a fast changing business environment


2018 Summit Themes:

  • The Journey Towards Commercial Excellence
  • Deploying a Data-Driven Pricing & Revenue Management Strategy
  • Tactical Pricing Execution in Asia
  • The Pursuit of Value-Based Pricing
  • New Age Pricing Tools: Pricing Automation and Pricing Intelligence
  • Category & Portfolio Management: Optimising Revenues across Customer & Product Segments
  • Omni-Channel Revenue Maximisation: Pricing Transformation & Distribution Strategies

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