OnDemand WTP Pricing Research

Consumer-Focused Pricing Strategies Lacking | HealthLeaders Media

A new report shows 12% percent of organizations offer no pricing transparency options at all.

Hospitals and health systems are neglecting price transparency and market-driven pricing strategies, finds a survey of more than 200 executives.

Kaufman Hall’s report, 2019 State of Consumerism in Healthcare: The Bar Is Rising, finds that 12% percent of organizations offer no pricing transparency options at all, and only 10% offer price guarantees.

In addition, only half respond to price quote requests within a defined period; none post their contracted rates for services; and 18% provide clinical staff with transparency tools to respond on-the-spot to patient questions regarding costs for recommended services.

When it comes to pricing strategies, 70% of organizations say they take the traditional route of determining pricing levels by benchmarking commercial payment to the market.

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Consumer-Focused Pricing Strategies Lacking | HealthLeaders Media.

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