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Consumers are less willing to pay for organic wine when given more info | Earth.com

From the shampoo we put in our hair to the wine we drink, the ingredients that go into products can seem like an enigma for consumers. That’s why many people will pay top dollar for products labeled “organic” or “made from natural ingredients.”

While we may put a lot of faith in a label, a new study found that when provided with information about certification standards and organic grape production, consumers are less willing to pay for wines made with organic grapes.

Researchers from Oregon State University conducted the study which was published in the journal PlOS ONE.

The results of the study highlight consumer perceptions when it comes to organic labels.

Factors like the amount of sulfites added and the addition of other ingredients separate organic wine and wine made from organic grapes from conventionally made wine.

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Consumers are less willing to pay for organic wine when given more info • Earth.com.

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