OnDemand WTP Pricing Research

Content alone is not going to win the streaming war. Here’s why | Marketing Land

Netflix will announce its Q1 ’19 earnings on Tuesday – when we’ll know for sure if its subscription price hike was a good business move in the short term. Meanwhile, Disney announced Disney+, its new streaming service platform, will only cost $6.99/month and its stock shot up over 11 percent overnight.

This further complicates the pricing model debate for streaming services as Disney overshadows Apple, who had dominated the tech news cycle for weeks after announcing its competing OTT streaming services to Netflix, Amazon and Hulu, called AppleTV+. With big names like Steven Speilberg and Oprah in attendance helping to buttress Apple’s credibility in the increasingly crowded OTT market, Apple sent a clear message that they, in the words of one executive, would “define the commitment to storytelling, on every screen in your life.” While it may have been tempting to be distracted by the cavalcade of celebrities that took to the stage inside Steve Jobs Theatre, Apple’s silence on one topic became deafening on the Twittersphere as everyone began to ask the core underlying question left unanswered: How much will this cost? Disney shared, why can’t you?

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Content alone is not going to win the streaming war. Here’s why – Marketing Land.