Costco Wants to Sell You a Car This Holiday Season | The Motley Fool

How does it work?
Costco’s Auto Program offers prearranged pricing on new and used vehicles through a network of participating dealers. To take part in the holiday sales, event shoppers have to meet a number of requirements.

First, if you’re not already a Costco member, you’re not eligible. Current cardholders for the warehouse club must then register at CostcoAuto.com/GM for the 2018 and 2019 model year limited-time specials. After that, the customer will receive an email with an authorization number allowing him or her to buy or lease a car at the special pricing by Jan. 2, 2019.

The program has been a big success for Costco. It drove a 49% increase in unit sales over the holiday selling period in 2016, according to a press release from the company.

“For the last several years of the holiday sales event, Costco Auto Program worked with General Motors to deliver special pricing for Costco members,” said Costco services director Mark DerGarabedian in the press release. “This latest event is no exception.”

In addition to promotional pricing, Costco members who participate in the holiday sales event also get some added incentive in the form of gift cards. Executive members who buy or lease a 2019 car will receive a $700 Costco gift card, while Gold Star and Business members will get a $300 card. Buying or leasing a 2018 vehicle will earn a $500 Costco member-only incentive that can be combined with “compatible GM incentives for which the member qualifies.”

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Costco Wants to Sell You a Car This Holiday Season.