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Dear marketers, here are 10 artificial intelligence trends to watch out for in 2017 | BrandEquity

Dynamic pricing: Algorithms enable automated demand-led pricing

Driven by high-performance computing and analytics, dynamic pricing enables retailers to price items at a point determined by a particular customer’s perceived ability and willingness to pay. Pricing on some website and apps now changes from minute to minute. For example, Uber introduced its surge pricing algorithm to enable pricing to automatically rise at times of peak demand.

Automated assistance: Service robots hit the high street stores

Industrial robots have been in use for many years. Now, technology is blending physical and digital automation to create service robots, working alongside humans. The most obvious and immediate opportunities are in retail and hospitality. Service robots will be able to provide pricing and stock availability information and using algorithms will be able to offer discounts and related product suggestions. The opportunities could stretch beyond retail and hospitality into healthcare and domestic help.

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dear marketers, here are 10 artificial intelligence trends to watch out for in 2017, Marketing & Advertisement News, ET BrandEquity.

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