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Desperate Retailers Are Discounting More Than Ever | Business Insider

Amarilis Sinchi visited Macy’s at a New Jersey mall on Black Friday, but she waited until this week to purchase the red fleece pajamas she had her eye on.

The 21-year-old student ended up paying $US13 at the department store, down from $US30 on Friday, which has traditionally been the best day for deals during the U.S. holiday season. “The prices keep getting better,” she said, planning a return to another store – Kohl’s – which had dropped the price on LEGO toys.

Retailers started discounting early this holiday season, but that hasn’t stopped them from stepping up the offers now, particularly on apparel. The increasingly fierce struggle for consumer dollars online is adding to pressure for lower prices at stores, where mobile device-toting customers compare prices as they shop.

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Desperate Retailers Are Discounting More Than Ever.

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