Different Pricing Strategy For Different Clients? | Thinkwealth Magazine

One question that comes up frequently regards pricing strategy is how to know what price is the right price to charge for a given product or service. It is possible to have different pricing for different clients?

This comes up so frequently it might be helpful to focus on a specific pricing strategy. This is an important strategy because, as business people, we have to be careful with pricing things differently for different clients, especially if you’re dealing with a wide variety of clients.

In business, you may find you have small, or local-type businesses, and larger, more corporatize type businesses that you deal with. Considering the products or services you may be offering, the prices for those products and services may be different because of limits from the client you’re working with.

Catering to the needs of Different Clients
For example, a small, local business may be willing to invest as much as $10,000, because that is the rate they would pay. A larger corporate business may be willing to pay as much as $100,000 for the same product.

Knowing that you must price your products carefully, having an understanding of who your clients are and their expectations, as far as pricing is concerned, will go a long way in helping you set your prices properly.

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Different Pricing Strategy For Different Clients? – Thinkwealth Magazine.