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DirecTV Now Price Increases Confirmed, HBO in New ‘Slimmer’ Bundles | Variety

AT&T is overhauling its DirecTV Now pricing and packaging strategy — including hiking prices for existing customers by $10 across the board — a move that could lead to more subscriber losses for the company’s flagging pay-TV business.

At the same time, AT&T is launching two new DirecTV Now packages: Plus, at $50 per month for up to 46 channels; and Max, $70 per month for up to 59 channels. Both include AT&T-owned HBO, HBO Family and HBO Latino along with networks from WarnerMedia (Turner), NBCUniversal, Disney and Fox, and exclude channels from A+E Networks, AMC Networks, Discovery and Viacom.

The previous DirecTV packages are no longer available to new customers.

In a notice to customers posted Wednesday, AT&T confirmed that the prices of all DirecTV Now base packages will increase by $10 per month effective April 12, 2019. It’s the second price increase for DirecTV Now in less than a year, after the telco jacked up the prices by $5 per month last summer. Customers with those packages — Live a Little, Just Right, Go Big, Gotta Have It, and the Spanish-language Todo y Más — will retain their current lineups as long as they continue to keep the service.

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DirecTV Now Price Increases Confirmed, HBO in New ‘Slimmer’ Bundles – Variety.