Discrimination based on driver bias remains a major issue for Uber, Lyft and other ridesharing services | news wise

  • They looked at dynamic pricing and if the incentives offered by higher prices can reduce the extent of such bias. Their findings suggest that may be necessary for ridesharing platforms to adopt a dynamic fee structure that incentivizes drivers to accept rides from social groups or in specific areas of cities that are traditionally underserved.

Mejia and Parker believe ridesharing platforms are responsible for addressing driver’s biased behaviors. The algorithms they use to connect riders and drivers should enable them to do so. They conclude: “If a ridesharing company has drivers who consistently favor a certain demographic, to what extent is the platform complicit and potentially legally responsible for the biased behavior … It may be necessary to increase firms’ cost of discrimination. One would expect that, like the drivers with whom they contract, firms would respond to increased costs with better policies and monitoring of biased behavior.”

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Discrimination based on driver bias remains a major issue for Uber, Lyft and other ridesharing services.