Disney To Launch Disney- And ESPN-Branded Streaming Services, Changing Netflix | Deadline

Look out Netflix: Disney says today that it will end its theatrical distribution deal with Netflix beginning in 2019 to feed its releases to a new Disney-branded streaming service launching that year.

The company also announced that its ESPN-branded streaming service, which it had previously discussed, will launch in early 2018.

“We’re going to go for significant distribution,” CEO Bob Iger told analysts. Although he declined to discuss pricing, he says the company will take “a reasonable approach” — and has internally weighed “whether our pricing strategy could have an impact one way or the other” on cannibalizing customers from existing pay TV services.

He calls the digital initiatives “a significant strategic shift for us.”

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Disney To Launch Disney- And ESPN-Branded Streaming Services, Changing Netflix | Deadline.