Dodge can’t stop dealers from pricing Demons above MSRP, but is taking some measures | Autozaurus

The 2018 Dodge Challenger SRT Demon just made its debut, and people are already talking about how much this thing might cost, not to mention how much dealers are going to mark it up.

Speaking with Tim Kuniskis, head of passenger cars at FCA North America, we learned that pricing and dealer allocation will be announced in June, closer to the start of production for the Demon.

Of course, the team at FCA is well aware of the issues that plagued the Hellcat launch, most importantly, dealers trying to gouge customers for ludicrous sums of money. This is especially worrisome as Demon is expected to be offered for 2018 only and its production is confirmed to be limited to just 3,300 cars (3,000 for United States and 300 for Canada).

While Kuniskis is well aware his team can’t actually stop a dealer from marking up a Demon, or any other car for that matter, above the Manufaturer’s Suggested Retail Price (MSRP), the team thinks the Demon might have one thing that’ll make it harder for dealers to be greedy.

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Dodge can’t stop dealers from pricing Demons above MSRP, but is taking some measures | Autozaurus.