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Don’t get trapped by drip pricing tactics | News.com.au

ph.logo.sublogos.news.white-ARTICLECONSUMERS can easily be lured into paying more than they expect when shopping online through a trend known as drip pricing.

From airlines and hotels to concert tickets and car hire, the practice of promoting one price but then slugging you with extra charges later is growing.

Our consumer watchdog, the Australian Competition and Consumer Commission, has been targeting drip pricing this year and is warning people to be vigilant.


Drip pricing is when a headline price advertised at the beginning of an online purchasing process grows into a bigger price by the end as extra costs — often unavoidable — are “dripped” or incrementally added.

ACCC deputy chair Delia Rickard says these extra costs can include postage, booking fees, insurance, luggage and choosing a seat on a plane.

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Don’t get trapped by drip pricing tactics.

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