DoorDash is testing surge pricing for its deliveries in select US markets | Quartz

Everyone hated surge pricing when Uber first added it to rides. Now surge is becoming ubiquitous among food delivery startups, too.

Postmates has “blitz pricing” and Sprig, before it went out of business, charged more to deliver during busy times. Uber brought surge pricing to UberEats late last year and, in recent months, DoorDash has quietly begun testing dynamic delivery fees as well.

A handful of DoorDash customers have recently spotted the San Francisco-based delivery startup increasing its fees when demand is high. Twitter user “Indigo Sky Tomato” in late June posted a screenshot from DoorDash that read, “It’s busy right now.” The notification said a $6.99 delivery fee was being “temporarily increased” to $9.99. Another person in mid-June tweeted a screenshot of DoorDash raising its delivery fee to $4 from $0.

“Doordash with surge pricing surcharge of ∞%,” the person captioned the photo.

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DoorDash is testing surge pricing for its deliveries in select US markets — Quartz.