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Driven – Uber’s Campaign to Run Over Competitors and Win the World | Mashable

Even in the highly competitive on-demand car service space, Uber has developed a reputation for being more cutthroat than the rest. It has defied local laws, shrugged off protests around the world, vilified the taxi establishment, openly mocked competitors and tried to undermine its rivals efforts at various turns. It is more aggressive with its pricing and publicity stunts than the others, makes more intimidating hires than the others and trash talks anyone in its way more than the others.

Yet, that war chest of funding has certainly helped Uber to price aggressively this year to compete with yellow cabs in New York, black cabs in London, Lyft rides, you name it.

“At the beginning of June, we announced that we were matching taxi fares for our Hailo+ line — town cars and sedans — and when we made that announcement, I think within days Uber announced a 20% price cut,” Hatfield says. “There’s some odd coincidental things that are kind of happening from that standpoint.”

Just how long Uber can continue to be that aggressive on pricing is another matter.

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Driven – Uber’s Campaign to Run Over Competitors and Win the World.

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