Dynamic pricing has come to Philadelphia’s museums: here’s what it means | philly.com

Tickets to get into the Barnes Foundation gallery on the Benjamin Franklin Parkway are pricey, $25 for adults.

But a few days ago, a reader called and asked when the Barnes had raised its price to $30.

Good question.

Welcome to exhibition-oriented dynamic pricing: Museum prices rise and fall depending on what there is to see, time of day, and other marketing variables.

At $30, it costs more to enter the Barnes than any other art museum in the country, according to a list compiled by Art News since the decision by the Metropolitan Museum in New York to end pay-what-you-wish ticket prices for out-of-state visitors. The Met now charges $25.

But wait. That $30 Barnes ticket is not the “official” admission price — even though  you can’t get in without paying it. Barnes officials say the $30 is only temporary: $5 is added to every adult ticket sold during “Kiefer Rodin,” a special exhibition that runs through March 12. After that show closes, the price falls back to $25 – at least for a time.

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Dynamic pricing has come to Philadelphia’s museums: here’s what it means.

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