OnDemand WTP Pricing Research

‘Dynamic pricing’ takes hold in Japan | NHK World – Japan

An increasing number of businesses in Japan are setting prices of their goods and services based on the level of demand. The practice is known as “dynamic pricing.”

Tickets for Japanese professional baseball games were recently sold this way through the Internet.

Visitors to the home stadium of the Fukuoka SoftBank Hawks paid different prices for seats in the same area for playoff games held this month.

Yahoo Japan used Artificial Intelligence to analyze past sales records. Non-aisle seats were priced at about 13 dollars less.

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‘Dynamic pricing’ takes hold in Japan – News – NHK WORLD – English.