Entrepreneurial Brothers From Algeria Launch Dynamic Pricing Food Delivery App In NYC | Forbes

The 5-person Gebni team works remotely or in the renovated basement communal room of the Merzouk brothers’ apartment building in Bedford-Stuyvesant, Brooklyn, amid a red pool table and minimalist sofas. They recently received a second round of funding, they’re not making the amount public; the first round was $150,000. They add that the Gebni app has been downloaded several thousand times.

Gebni’s dynamic pricing is based on an algorithm that discounts each dish according to demand. Discounts fluctuate in real time and can range from a minimal 2% to a substantial 35%, even on a $10 item. If a restaurant has a delivery fee it’s clearly stated; tips are not included in the price.

For example, Numero 28 Pizzaria in the East Village recently offered $5 to $6 off various pizzas; a mozzarella and soppressata filled calzone with salad for $11.14, a $6.30 discount. Chickpea’s chicken kebab with chipolte hummus had a $2.91 discount, the final cost, $5.54. The Lamb Pasanda dish at Mughlai Indian Cuisine had a $4.85 discount and Petite Abeille’s Frittata Ardennaise had a $5.18 discount.

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Entrepreneurial Brothers From Algeria Launch Dynamic Pricing Food Delivery App In NYC.

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