OnDemand WTP Pricing Research

Establishing a Competitive Pricing Strategy | The Business Therapist

When you look at your pricing, you might think you have to offer one price to all your customers. If your pricing strategy is a ‘one size fits all’ variety, there is a fact of human nature that affects your pricing:

You tend to hear the 10% crowd loud and clear when they complain, but forget that the other 90% are happy.

As a result, businesses tend to develop their pricing policy to keep the 10% group happy (which never happens anyway) and the other 90% would gladly pay a little more, but only if you asked them to! It’s human nature to not want to endure a customer complaining about the price.

Read complete article here:

Establishing a Competitive Pricing Strategy.

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