Europcar and Avis charge Brits MORE than other nationalities – how to beat the rip-off price hike | The Sun

Europcar puts the price difference down to “dynamic pricing [which] means that rates are never static”.

Nic McBride, from A Spokesman Said, added: “This is an absolute rip-off, no two ways about it.

“Why should someone’s country determine the price they pay for the exact same product?

“As for “dynamic pricing” – we conducted multiple quotes over various days and the difference between countries was present each time.

“Consumers are left unaware of price variations because they have to use the .com website to reveal them.

“Instead, most people are directed to a country specific site like .co.uk, where the prices appear the same regardless of what country you put as your residence.”

The difference in price stems from the fact that the websites can see what country you’re in when you’re searching online and automatically adjusting the prices.

There is a section on both websites that asks drivers where they are from but it only appears when using a browser in “incognito” mode.

Brits visiting the USA would pay cheaper rates than those from Germany, who would be charged £258.

Drivers booking from Australia and India would both be charged £283, and motorists booking from Japan would pay £285, if they visited Washington DC for five days and hired a Toyota Yaris from Europcar.

And international visitors to the UK found themselves facing the same varying prices.

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Europcar and Avis charge Brits MORE than other nationalities – how to beat the rip-off price hike.