OnDemand WTP Pricing Research

Event Pricing Strategy: The 2019 Guide | Event Manager Blog

Event pricing strategy is a tricky business. Setting the right ticket price can ensure a sell out event. Conversely, if you price tickets too high or too low this can directly impact on final attendance numbers.

Event pricing is a tricky balancing act that many event planners struggle with, whether it is finding the optimum ticket price or costing out event planning services. How much should you charge? What is it worth? What will people pay?

There’s an old event pricing strategy that goes something like this:

Know when it’s time to raise event prices?

When the event sells out in minutes and there’s a line still waiting.

In reality, we all know there’s more to it than that. Popularity is a component but so is current price, competition, offerings, and more. There’s a lot to consider with pricing and getting it right is critical to attendance and profit.

This article will cover the intricacies of event pricing strategy including early bird strategies, ticket selling strategies, special event pricing strategies, event pricing ideas to sell more tickets, and value-based pricing. You’ll learn event pricing methods you can use for greater success and the psychology of event pricing.

Finally, we’ll cover event planning pricing including event planner pricing, freelance event planning pricing, virtual event planning pricing, how much does an event planner cost and how to charge for event planning.

Whoa!

That’s a lot of pricing strategy ideas and info to cover, so let’s get started.

Read complete article here:

Event Pricing Strategy: The 2019 Guide.