OnDemand WTP Pricing Research

Expect T-Mobile to Continue Inflicting Pain on Verizon and AT&T | The Street

With the company charging $70 per month for 1 unlimited line, $100 for 2 lines and $160 for 4 lines — and with taxes and fees included as of January — T-Mobile’s unlimited pricing still undercuts that of its larger rivals. Not counting taxes/fees, Verizon charges $80 per month for 1 line, $140 for 3 and $180 for 4. AT&T, which launched an unlimited plan last month, charges $100 per month for 1 line and $50 for each additional line, while providing no hotspot data outside of smart cars and requiring users to sign up for one of its TV packages.

Smaller peer Sprint’s (S)  pricing is more competitive. Not counting taxes/fees, it charges $55 per month for 1 line, $40 for a second line and $30 for each additional line. It also has a promo going under which lines 3 through 5 are free for a year. However, Sprint charges $20 per month extra per line for HD video streaming.

As in so many prior quarters, T-Mobile’s top-line performance was easily better than that of its peers in Q4.

Verizon’s wireless service revenue fell 4.9% annually, as price cuts and a slight decline in the prepaid base offset 2.3 million 2016 postpaid net adds.

AT&T’s business wireless service revenue grew 4% in Q4 to $8 billion, but consumer wireless service revenue fell 6% to $6.7 billion. Ma Bell lost 1.5 million consumer wireless connections in 2016, which along with price pressure offset 2.4 million business postpaid adds and strong connected device growth.

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Expect T-Mobile to Continue Inflicting Pain on Verizon and AT&T.

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