OnDemand WTP Pricing Research

Expensive Galaxy S6 Fighting Apple To Save Samsung | Forbes

Pricing details around Samsung’s Galaxy S6 and Galaxy S6 Edge are starting to come out, with an expected street price in the UK of £550 for the SIM-free Galaxy S6 (and £650 for the Galaxy S6 Edge). While these prices are unconfirmed, they are higher than the entry-level competition of the iPhone 6 and iPhone 6 Plus.

Arguably the price difference could come down to Samsung running with 32 GB of storage compared to the 16 GB Apple has fitted to the iPhones, but I do like the idea of Samsung exploiting a higher price than Apple. If the Galaxy S6 and Galaxy S6 Edge handsets turn out to be more expensive than the Apple iPhone 6 and iPhone 6 Plus, then Samsung will have some powerful arguments available to help sell the device.

It’s worth noting that the profit levels in Samsung’s smartphones division fell drastically last year, including a 60% drop in profits and a lower average selling price per handset. By selling the S6 family at a higher price, the South Korean company can hope to increase the latter measure during 2015, as the lower sales of the S5 coupled with discounted pricing to kickstart the sales will have had a notable impact during 2014.

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Expensive Galaxy S6 Fighting Apple To Save Samsung.

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