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Facebook Changes Up Its Video Ad Pricing After Complaints From Marketers | WSJ

Facebook Inc. on Tuesday announced a new pricing option for video ads, after marketers raised concerns that the company has been charging for ads that were barely viewed by users.

The social networking giant said it will now give advertisers the option of paying for video ads only when they are viewed for at least 10 seconds. Previously, advertisers were charged immediately when ads came into view on users’ screens.

Many marketers were unhappy with Facebook’s earlier approach, which they felt left them paying for ads even when users were scrolling past them quickly in the Facebook News Feed, unable to truly see or absorb them.

The social network’s change shows the company is adapting to the wishes of Madison Avenue as it ramps up its video advertising business.

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Facebook Changes Up Its Video Ad Pricing After Complaints From Marketers – CMO Today – WSJ.

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