Five Pricing Principles for Startups | Appster

How to price your product is among the most important and difficult decisions you can make. Your pricing strategy can affect both your revenue, profitability and your user growth, all of which are at the core of defining a startup. There are no definite answers to resolve the pricing question, however, there some principles to follow.

Charge Early
Charging for your product early, even before the beta, is the best way to validate whether the problem you’re solving is big enough and monetizable. When you come up with an idea and approach potential customers, almost everyone will tell you they’ll buy. Ask for their money, however, and 99 times out of 1000 you’ll get a different answer.

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Five Pricing Principles for Startups.