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Forget Omni-channel – Retailers Move to Unified Commerce Model | Enterprise Apps Today

Real-time and contextual marketing efforts, customer-based pricing and product availability across all channels and locations are some of the key features of a unified commerce strategy, said Ken Morris, a principal at Boston Retail Partners. “If I need a size 11 brown boot and you only have a size 10, you can tell me where that boot is and deliver it to my house, maybe the same day,” he said.

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Forget Omni-channel – Retailers Move to Unified Commerce Model.

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